A lot of people I know in the United States who have taken the Landmark Forum and are interested in personal development have been talking about the brief life of Tony Robbins’ “Breakthrough” television show – specifically, why no one turned out to watch it. The show, which featured Tony Robbins coaching people to have breakthroughs in their lives, was canceled after only two episodes due to poor ratings.
Some of my friends thought it was canceled simply because it didn’t execute – it wasn’t good television in that some of what Robbins had people due was so outside the realm of what normal people could do without the financial help of a TV show made it hard for people to connect with.
Others cynically say that television viewers aren’t ready for good news. A show that is neither tragedy nor comedy just doesn’t get watched.
This begs the question, though, why wouldn’t people watch a show about personal breakthroughs or inspiring stories. Obviously, the success of reality television in America proves there is a huge market for real life stories.
My answer, and this comes back to the whole topic of personal development and the Landmark Forum, is that uncomfortable is a hard sell.
The act of watching television is an inherently ‘comfortable’ one. You are sitting somewhere comfortable (hopefully), taking your mind off your troubles, seeking to be reassured, or at least transported to some other reality that makes you forget your own.
Comedy is comfortable. It reassures you that all is well in the world. Action, fantasy, and science-fiction, are comfortable as well – they carry you off into a different world. And tragedy and most reality television, surprisingly, are also quite comfortable. Bad things happen, but by showing people with such huge problems, or in the case of most reality television, such a huge degree of pettiness, we feel comforted that whatever our problems, we are better off than the people we are watching. We may be petty people with human foibles, but at least we’re better than most people we see on reality TV.
Ordinary real people having real breakthroughs and doing inspiring things, on the other hand, is not comfortable. Watching such a show raises the uncomfortable question of why aren’t I having such breakthroughs or doing such inspiring things? Such self-examination isn’t part of the comfort that television is selling.
And I think this is why personal development will always have to deal with something in the selling of it, whether it’s a television show or a course. The decision to do something uncomfortable, look at oneself truly regardless of what one may end up seeing, isn’t a quick and easy sell.
I’d love to hear what others think on this one.